Project Echelon – November Update

Hi all,

Clarification:  In the last post was an invite to our team meeting and the team ride, the meeting, and luncheon on December 2nd is meant only for the team and its sponsors:

Please also remember to mark your calendars for our December 2nd team meeting at VeloCity in Pewaukee, where we will share more about our mission and vision and have an opportunity to meet and greet. We will have an opportunity to ride from 11a-2p and I will provide a late lunch from 2p-2:30p, followed by the start of our meeting. Please let me know if you have any questions or would like more information.

Sorry if this caused any confusion.

Thank you all for your continued support of Project Echelon and the Project Echelon Racing Team. From the Project Echelon family to yours, Happy Thanksgiving!

From the Project Echelon family and its sponsors to yours… #HappyThanksgiving.

Some much to be thankful for… Especially to those men and women in the #armedforces#veterans#firstresponders and their families. Thank you for all you do and the sacrifices you make.

Show us some love and support by checking out our online team store and ordering some gear for you and your family at:

Anton’s Salon & MSpa Wilde Subaru America’s Best RemodelingTrace-A-Matic Borah Teamwear Rudy Project North America GQ-6VéloCity Cycling Specialized Bicycles Epoch Athletics BioMoto USA#Holidays #Thankful #Family



Project Echelon Racing Director

Project Echelon Non-Profit Co-Founder


Phone: 262.347.7763

Twitter: @erhill88, @Echelon_Racing

Facebook: @ProjectEchelonRacing


“If you think you have made it, you’ve failed.”

Indoor Cycling Classes 🗓

First Cycling Class 2017

Our first indoor cycling class of the year is in the books.

First Cycling Class 2017Huge success and a great class! But, if you did not attend, it’s not too late to sign-up. We offer Indoor Cycling classes for all levels, every day of the week, at various times. Check out our schedule and register in-store or right here online. If you don’t find the right class or the right time for you, drop us a note and we will do our best to accommodate.

Project Echelon Fall Update

Good afternoon,

I hope this announcement finds you well and enjoying this beautiful Fall weather. Things have been busy with Project Echelon this month as we start to ramp up for the 2018 cycling season with the elite cycling team and as we seek to further expand our network in the SE Wisconsin community and support more veterans, especially as we get closer Veteran’s Day. Additionally, STEM Saratoga, a school in the School District of Waukesha that we support and mentor, just launched their #RidingForFocus program in collaboration with our sponsors at Specialized and VeloCity Cycling in Pewaukee

Additionally, on November 4th, the team and organization will be sharing our mission and vision with the Milwaukee community at the Veteran’s Day Parade. If you and/or your family would like to be a part of this event, please let me know by contacting us.

Here are some of the highlights from Project Echelon from this past month. If you have any questions or would like to know more, please let me know. Also, please feel free to share these things with your community!

Here are some of the exciting things that happened this month!

The “Teaser” for Eric Beach’s Quest for Kona episode on NBC Sports has been released. Take a sneak peek at his episode as he shares the amazing story of Project Echelon and how it has positively impacted his life and the life of others involved:

 Eric Beach – Quest for Kona Intro Segment.mp4

#RidingForFocus program update:

Thank you all for the positive response and emails of support from the work that we are doing. We are honored and privileged to be able to serve the veteran population and make a difference in our community. Our work would not be possible without your continued and unwavering support and advocacy.

CBS 58 ran a Prime Time story on the #RidingForFocus program… after the story ran last night, I received inquiries from the Milwaukee Journal Sentinel, Waukesha Freeman, and Fox 6 to run stories as well! Lots of amazing and positive PR. Check out the video at the link below:

We attended the Waukesha County Veteran’s Resource Fair, where we were able to share the Project Echelon mission and vision with a number of veterans. We are hoping to make some strong connections and support these vets in their journey towards physical activity and self-discovery. Thank you to Trace-A-Matic and the team at Warrior Welcome Home for their support. See the flyer we handed out (attached).

Our sponsors at VeloCity and Specialized have worked hard to get our partner school at STEM Saratoga up and running with their #RidingForFocus program. The program is researching the positive impact of cycling of student engagement and focus in the classroom in collaboration with Stanford University and several other higher education institutions. The team is helping mentor students as they learn about bike safety, training plans, and simple mechanics.

Several members of the team decided to jump out of a perfectly good airplane in celebration of Maxwell Anderson’s birthday. Everyone made it back to earth safely… Teams that dive together, thrive together.

Project Echelon Racing Director

Project Echelon Non-Profit Co-Founder

Phone: 262.347.7763

Twitter: @erhill88, @Echelon_Racing

Facebook: @ProjectEchelonRacing

“If you think you have made it, you’ve failed.”