Tuesday Night Indoor Cycling + Happy Hour!

VeloCity Cycling Studio has an exciting indoor class lineup this winter!

Tuesday nights are BEER and pizza social night!

Riding begins at 6:00pm

Followed be BEER and pizza at The HandleBar! Happy Hour Beer prices all night!

Sign up soon the riding class sizes are limited –> Sign up here 

Why You Should Invest in a Bike Fit

It’s not a luxury—a proper bike fit can help any cyclist ride stronger, more comfortably, and more often

Getting a bike fit can feel like an expensive indulgence reserved for pro cyclists. But it isn’t really—good bike fit is just as important an investment as the bike itself, and can not only increase your comfort on the bike, but make you faster and stronger without a single interval or endurance ride. If your bike isn’t fit properly, you’re sacrificing watts, increasing your chance of saddle sores, and just not having as much fun on the bike as you could be having.

“Fits are for everyone, especially new riders,” says Kyle Russ. The two primary advantages of a properly fitting bike are an increase in comfort and an increase in power. If your bike isn’t fit properly, for example, Russ says that your glutes may not be firing, so you’re missing out on a ton of power that’s already there. Consider this: you could spend thousands buying a bike that’s a pound lighter than what you’re riding now in order to shave seconds off of your time up a hill. But a bike fit—typically not much more than a couple hundred dollars—can gain you huge wattage increases without any extra work on your part. From a performance standpoint, the investment of a bike fit versus any other investment in bike gear is the wisest choice you could make.

As far as an increase in comfort is concerned, Russ laments the amount of riders he meets who struggle with saddle sores, numbness in their hands or feet, or back problems. “A lot of people stop riding because they’re uncomfortable,” he says, “And when you’re more novice and aren’t immersed in cycling, you wouldn’t even consider a fit. People think it’s for an elite athlete, but it’s a comfort and enjoyment thing.” Most of these issues are fixable with some minor changes to fit, he says, and cyclists shouldn’t need to struggle to ride comfortably.

Contact Us TODAY! To set up your Fitting!

Click Here to Request An Appointment:

We will get back to you as soon as possible to set up a solid time.

or Call us to set up your appointment  262-695-7433

Click Here for more information from Retul 

One of the top Tools for a perfect fit! You’ll LOVE your ride like it’s brand new bike!

New Fall Gear

It’s that time of year and fall is upon us again!

Prepare for the most scenic riding season of the year in fashion at VéloCity.

New Fall/Winter arrivals from Gore Bike Wear, Specialized, Pearl Izumi including gloves, arm and leg warmers, tights, jackets, Merino Wool Socks, Skull caps, Shoe and Toe Covers, long sleeve jerseys, Convertible jackets, and much more!

As daylight hours decrease we have a full selection of lights from:

Planet Bike, Cygolite, Niterider & Specialized.

80 % of accidents happen during the day – Powerful Lightning-Like flashes highlights your presence in broad daylight.


Specialized CruX Sport

2018 Specialized CruX Sport in Gloss Red Tint/Metallic White Silver/Flo Red – 56cm

On Sale at VéloCity today!

‘Cross is notorious for being hard on equipment. Mud, rain, snow, crashes—they all take their toll. That’s why with the CruX Sport, we took our FACT 11r carbon frameset and spec’d it with Shimano’s reliable, yet affordable, 105 groupset. This way, when parts do wear out, you won’t have to take out a loan to pay for them.

We have a this bike in the color above at the store on sale – MSRP: $2800.00  Sale: $2519.00

Come check it out today!

Read more from Specialized


2018 E-Bike Winner

Congratulations to Our Winner!

Eileen Sears of Eagle, Wisconsin

Shown Above: going left to right, Kevin Sears – husband, Eileen Sears – winner & Scott  Hoggatt-owner

The eBike was drawn at our Sept 29th during our Octoberfest Party, what a great event – watch for upcoming!

NOTE: We will be giving a bike away for 2019! Watch for our new web site to come, with many ways to register throughout.

Watch for the video of the drawing itself on facebook.

Thanks to all the participated!


Stumpjumper EVO

Introducing 2019 Stumpjumper EVO!

“The most versatile trail bike we’ve ever made”

Heavier steering

Exceptional front-end traction

With its M5 alloy frame, 29 Trail EVO geometry, and 140mm of travel, the Stumpjumper EVO Alloy has been purpose-built to shred the most gravity-defying trails.

FOX 36 Rhythm fork handles suspension duties up front, with stiff stanchions and plenty of adjustability.

SRAM Code R brakes, with their four-piston calipers, bring some of the best stopping power out there


Come into Vélocity to check it out today!

View more from Specialized


Turbo Como



Sure, going fast is fun, but being comfortable and looking stylish are equally important attributes. If only all of this were possible on a bike, let alone one bike. Lucky for you, the Turbo Como is the first of its kind—a fully integrated e-bike that has the style and range to get you where you need to go quickly, comfortably, and with class.


It’s You, Only Faster

The Turbo Como has one goal and one goal only—to inspire you to get out, get moving, and to have some fun along the way. It achieves this with its powerful Specialized e-bike technology that makes your ride faster and more efficient, so no matter where you’re headed, you’re guaranteed to have a wide smile on your face.


With a totally redesigned and integrated motor, the Turbo Como surges far ahead of the competition. First off, the proprietary Rx Street Tune takes the power of a belt-driven motor that’s smooth, silent, and free of annoying vibrations, and makes it optimized for riding in an urban environment—so the harder you push on the pedals, the more power the motor puts out. This means that when you start from a standstill, even on the steepest of pitches, you’ll take off safe and easy.



  • 203 W. Wisconsin Ave
  • Pewaukee, WI 53072
  • Phone (262) 695-RIDE(7433)

Store Hours

Monday – Friday: 10am – 7pm
Saturday: 10am – 5pm
Sunday: Noon – 4pm

Contact Us


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