July 25th Tour Viewing Night


It’s time for the big one – Stage 18 of the Tour de France.  The racers will be facing down three massive Alpine climbs – Col de Vars, Col d’Izoard & the Col du Galibier, maybe the most beautiful and storied ascents in France.


We’re 3 days from Paris.  Will this one decide the final podium?  Here are the stage details.


Come and watch it unfold with your cycling comrades while enjoying a cold brew at VéloCity! We’re hosting a FREE viewing party at the HandleBar.

Thursday, July 25th, 2019



Brush up on your Tour trivia! Come out to VéloCity Cycling and enjoy beer specials and cheer on your favorite riders in the camaraderie of fellow cyclists.  VéloCity will be giving away some cool swag and serving some cold suds (cash bar).  Bring a snack if you want.  Bring friends too—the more the merrier.


We can’t wait to see you there!


Join Us For Our Third And Final Ride to The Barns Training Ride – July 25

It’s time for our third – and final –

Ride to the Barns Training Ride. 

Thursday, July 25th!

Once again, we’ll be starting and finishing at VéloCity in Pewaukee.  The route will be 40+ miles, so we’ve set an earlier start time of 5:00 pm.


RSVP for Training Ride #3!  


Thursday, July 25, 2019 from 5:00 PM to 9:00 PM CDT
Add to Calendar


203 W Wisconsin Avenue
Pewaukee, WI 53072

Driving Directions

A bike fit’s real impact


If you want to learn more about the Retül bike fit system, here are some resources from Retül themselves. These short videos give you a stronger idea of just what you’d be getting out this experience.

Click here to see more about the fitting process!

Click here to watch the Retül system in action!

What Kind of Bike Fitting Do We Offer?

The Retül Bike Fitting System

At VéloCity, we utilize the state-of-the-art Specialized “Retül” system for our bike fittings.

Three levels of fit

  1. Basic Four Point Fit (30 to 45 Minutes)
  2. Retül Match Advanced Bike Fit (Up to 2 Hours)
    • Assess, Adjust Handlebar and Stem (give stem and handlebar recommendations)
    • Adjust Saddle Fore and Aft, Angle (give saddle recommendation) 
    • Assess and Adjust Shoe/Cleat Angle
    • Part and Accessories Sold Separately
    • Retül Match Recommendations
  3. Retül Vantage Pro Fit (Up to 3 Hours)
    Includes Advanced Bike Fit plus:

    • Pre-Fit Physical Assessment
    • Advantage 3D Motion Capture and Collect
    • Data Capture and Storage
    • Parts and Accessories Sold Separately


Healing Hands Massage Therapy

Did you know VéloCity hosts a massage therapist on-site? Meet Michele Matheny, a massage therapist with 30+ years of experience and the proprietor of Heavenly Hands Massage.  She specializes in trigger point, joint mobilization, Swedish massage, and deep tissue massage.

  • Trigger Point Therapy
    • Trigger point massage therapy is specifically designed to alleviate the source of the pain through cycles of isolated pressure and release. In this type of massage for trigger point therapy, the recipient actively participates through deep breathing as well as identifying the exact location and intensity of the discomfort.
    • The results and benefits of trigger point massage are releasing constricted areas in the muscles thus alleviating pain. You can experience a significant decrease in pain after just one treatment. Receiving massage with trigger point therapy on a regular basis can help naturally manage pain and stress from chronic injuries.
  • Joint Mobilization 
    • Joint mobilization is an example of hands-on treatment and is a form of passive movement technique for musculoskeletal conditions.  This technique, which is considered manual therapy, is usually performed by certified physical therapists. This usually involves applying force that would mimic the glide that happens in between the bones.
    • The main aim of joint mobilization is to restore the normal joint play that might have been compromised by damage or injury.  Normal motion of the affected joint will be restored more quickly if it is addressed early in the treatment program. Also, mobilization is in cases when the range of motion is lacking.
  • Swedish Massage Therapy
    • The most common type of massage is Swedish massage therapy. It involves soft, long, kneading strokes, as well as light, rhythmic, tapping strokes, on topmost layers of muscles. This is also combined with movement of the joints. By relieving muscle tension, Swedish therapy can be both relaxing and energizing. And it may even help after an injury.
  • Deep Tissue Massage
    • Deep tissue massage is best for giving attention to certain painful, stiff “trouble spots” in your body. The massage therapist uses slow, deliberate strokes that focus pressure on layers of muscles, tendons, or other tissues deep under your skin. Though less rhythmic than other types of massage, deep tissue massage may be therapeutic — relieving chronic patterns of tension and helping with muscle injuries, such as back sprain.
  • Essential oils
    • Essential oils have been used for thousands of years in various cultures for medicinal and health purposes. Because of their antidepressant, stimulating, detoxifying, antibacterial, antiviral and calming properties, they are recently gaining popularity as a natural, safe and cost-effective therapy for a number of health concerns.

Call  (262)796-9019 to book your appointment today!

VéloCity Welcomes Laura Swan to our Training Team



Meet Laura Swan, Reigning America’s Fit Mrs., Certified PiYo Instructor, Certified Insanity Instructor,  Health and Fitness Coach, Lifelong fitness fanatic. She will be offering the following classes, hosted in the VéloCity gym:

    LIIFT combines focused weightlifting exercises with high-intensity interval training and core work to provide maximum body sculpting results in a compact workout.  Get great results in a short timeframe!

    • 9-9:45am Tues. & Thurs.
  • PIYO
    PiYo combines the muscle-sculpting, core-firming benefits of Pilates with the strength and flexibility benefits of yoga. It’s a true fat-burning, low-impact program, and that will help you get incredibly defined.

    • 4:15-5pm Mon. & Wed.
    • 9-9:45am Sat.

Sign up for classes today!

Specialized “Speed Into Spring” Sale – Now Extended till April 7th!

Great news!  Due to the overwhelmingly positive response, Specialized and VéloCity have extended the “Speed Into Spring” sale till April 7th.

Speed has its price.  Fortunately, it’s super affordable!

Check out the deals at VeloCity Cycling today:

Don’t miss the Specialized Speed into Spring event with up to 40% off our fastest and most popular road, trail and e-bikes.


  • 203 W. Wisconsin Ave
  • Pewaukee, WI 53072
  • Phone (262) 695-RIDE(7433)

Store Hours

Monday – Friday: 10am – 7pm
Saturday: 10am – 5pm
Sunday: Noon – 4pm

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