Pewaukee Fat Bike Festival and Demo Days

Pewaukee Fat Bike Festival and Demo Days

Saturday, February 16th, 10am-3pm

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Come out Saturday, February 16th for the 1st annual VéloCity Winter carnival and Fat bike Demo Days.  Located on Frozen Pewaukee Lake!  Sponsored by VéloCity Cycling and Specialized Bicycles.  Hot Chocolate & Coffee (from Brewers Two), Fire Pits, Food, Music, rides, races, demos – Fun on the Lake!  Enjoy a beer afterward at the HandleBar!  

  • Fat Bike Demo Rides – 10 am – 3 pm
  • Family Fat Bike Group Ride – 1 pm (around the island and back)
  • High Adventure Fat Bike Group Ride – 2 pm

Test The Best | Specialized.com

The world’s most decorated and discerning riders choose Specialized. Find out why. … and sense of accomplishment that your first bike gave you? Well, these days, kids can share that excitement at an even earlier age with our collection of kids’ bikes and equipment. … quite literally, Test the Best. It doesn’t cost you a thing,

We know what it’s like buying a new bike. After visiting stores, asking friends, combing the Internet, and reading every review in existence, you still might not be sure how your potential new bike will ride. That’s why we encourage you to Test the Best. We keep demo fleets available year-round, so you can find out firsthand how our bikes ride and quiz our expertly trained staff with any questions you have about sizing, build options, or whatever else is on your mind.

FAQ

WHAT BIKES ARE AVAILABLE TO TEST?

Bike availability is on a “first come, first served” basis. Here’s a selection of what you may find: Fat Bike Demo types

WHAT DO I NEED TO BRING?

Please have a photo ID and credit card with you to check-in. Test The Best trucks are stocked with the latest shoes and helmets, so you can try ours or bring your own.

IS THERE AN AGE LIMIT?

Anyone can test a bike. Children under the age of 18 will require a legal parent or guardian to be present and accompany the minor during the ride.

WHAT TIME SHOULD I ARRIVE?

Please arrive 30 minutes early for group ride events so we can get you set-up on your bike and be ready to ride by the start time. For demo events, you can check-out a bike anytime from when the event starts up to 30 minutes before it ends.

Let Gore Enhance your Winter Riding

Bicycling Magazine’s Best Gear of the Year issue just dropped and look what made it in – the GORE® C7 “SHAKEDRY” jacket!

“A lightweight rain jacket that packs smaller than a 99-cent burrito.”


“We all know how well Gore-Tex keeps the wet out. But making the magic material durable enough to work for cycling gear used to require a protective outer shell that made it bulkier and could reduce breathability, leaving you soggy from all the sweat. This jacket solves that with a new Gore-Tex fabric called Shakedry, which is strong enough to stand alone without getting shredded. That makes the C7 Shakedry lighter, better fitting, and more breathable than any other waterproof jacket we tried. You can roll it up to fit in a jersey pocket without it looking like you have a foot-long hoagie stuffed in there. And you can wear it on warmer days without turning into a sweaty mess. It finally does what Gore-Tex has always promised us—delivers a dry, comfortable ride in awful weather.”

Available in “stretch” and “non-stretch” versions.
MSRPs: $370 and $299


In stock now Men’s and Women’s GORE® C3 GORE® WINDSTOPPER® PHANTOM Zip-Off Jacket. This highly versatile jacket is great for Cross Country Skiing, Cycling, and Hiking. Very breathable, water resistant and windproof. On those warmer days zip-off sleeves to turn into a functional vest.”  Men’s and Women’s versions in stock now!  This is Gore’s number one selling jacket”, made of GORE-TEX  Windstopper membrane which has nine billion pores per square inch. This membrane is very water resistant and breathable.
MSRP: 199.99

Features:

  • Detachable raglan sleeves
  • Reflective tape
  • Fabric with versatile, medium thermal protection
  • GORE® WINDSTOPPER® Product: totally windproof, extremely breathable and water repellent
  • Napoleon pocket with cable outlet
  • Reflective print
  • 3-compartment back pockets
  • Attached GORE® WINDSTOPPER® pocket on back for splash protection
  • Stretch inserts for optimum freedom of movement
  • Additional short sleeves



GORE® C5 GORE-TEX Thermo Gloves in stock now.

Engineered to be a versatile glove that can protect your hands in the worst weather. These insulated GORE-TEX gloves are essential for Winter Fat Tire biking. Also excellent for early Spring Road training.
MSRP $79.99

Project Echelon Van-dalization Fund Raiser

Donate Now!

Hello VéloCity Friends and community members. Please assist us in helping Project Echelon, a local veterans non-profit organization, recover from an act of vandalism to their team van, which resulted in damages totaling in just over $1000. VéloCity supports and sponsor’s Project Echelon ( www.projectechelon.org), an organization that serves veterans by educating, equipping, and empowering them through physical activity and mentorship. As part of our relationship, VéloCity lets Project Echelon park their van in our parking lot. Sometime between Christmas day and Dec 27th their van was vandalized in our parking lot at a cost of over $1,000. Someone slashed the rear tire to gain access to and steal the catalytic converter from the exhaust system. 

Hello VéloCity Friends and community members. Please assist us in helping Project Echelon, a local veterans non-profit organization, recover from an act of vandalism to their team van, which resulted in damages totaling in just over $1000. VéloCity supports and sponsor’s Project Echelon ( www.projectechelon.org), an organization that serves veterans by educating, equipping, and empowering them through physical activity and mentorship. As part of our relationship, VéloCity lets Project Echelon park their van in our parking lot. Sometime between Christmas day and Dec 27th their van was vandalized in our parking lot at a cost of over $1,000. Someone slashed the rear tire to gain access to and steal the catalytic converter from the exhaust system. 

The cost to repair the damages came out of program funds they worked hard to raise for the purpose of supporting the veterans they serve and sharing their mission. We are hoping to raise the full $1,000 to repay Project Echelon for all the hard work they put in for local and national veterans.

Here is the link to the Facebook fund-raising page for Project Echelon:

Donate Now!

Hammer Time – Post Ride Nutrition

Question: What is the single most important step you can take following your cycling or cross country skiing workout?

Answer: Get a high-quality post-workout nutritional product into your body to start the recovery process. Nutritional experts recommend doing this within 20 minutes of completing your workout. An easy and effective approach for cyclists and skiiers is to use a product that you can mix inside your water bottle. Hammer Recoverite is a great example of this! We are proud to be an authorized Hammer Nutrition dealer and have a wide variety of Recoverite flavors in stock now. 

Recoverite Info:

  • Restores muscle glycogen
  • Rebuilds muscle tissue
  • Reduces muscle cramping
  • Reduces soreness & fatigue

BENEFITS:

Highly effective and utterly delicious, Recoverite provides exactly what your body needs to reap the most from your activity—a 3:1 ratio of complex carbohydrates to premium whey protein isolate, three grams of L-glutamine, key recovery benefiting auxiliary nutrients, and a full spectrum of electrolytes.

Application
Use immediately following workouts and races to optimize recovery – glycogen replacement, electrolyte replacement, and muscle tissue repair. Recoverite can also be used as a Meal Replacement Product (MRP). 

Single Servings ($4.49); 16 Serving Tub ($34.99); and 32 Serving Tub ($59.99).  

Recoverite also comes in a vegan/gluten-free formulation! 

***Not sure what flavor to get? Ask for a free single serving sample to try before you buy.

Customize Your Bike

Upgrading your bike is not an easy task. There are many factors you need to consider along the way to building the bike of your dreams. At VeloCity, we are here to help you make the right upgrades based on your needs and make the process of creating your dream bike very easy and FUN!! 
We can:
•    Make your bike tubeless
•    Install carbon wheels
•    Install an electronic shifting system
•    And a lot more
Stop by the store and see one of our awesome staff to start building your dream bike today!

VÉLOCITY CYCLING

  • 203 W. Wisconsin Ave
  • Pewaukee, WI 53072
  • Phone (262) 695-RIDE(7433)

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