Tour De France is July 7-29 • Special Event July 19

Tour De France  • July 7th – July 29th

This year marks the 122nd year

Everyday through the event:

• 20% OFF All 2017 Road Bikes*

• 10% OFF All 2018 Road Bikes*

• Broadcasting The Full Event EVERYDAY!

• Served Always: Draft Beers, Sodas, Waters, Bottled Beers, Giant Pretzels, Pizzas

• Try our New Hard Seltzers & Radler

What is Radler style beer?  Radler is the German term for a mixture of beerand fruit soda or lemonade. Literally, it means cyclist.

* All bikes on sale are limited to in-stock/on-hand only. Does not apply to special orders and or previous orders.

 SPECIAL Event – July  19th

• $2.00 OFF All Draft Beers during the 2 events

• Give-A-Ways during this events

• Race Hosted by John Siepmann

This year is going to be an awesome Tour de France.  Have you checked out the race profile?  Not your typical Tour—some spring classic courses including a bunch of Paris Roubaix pave, lots of hilly days, two really short days (108k and 65k) and a heap of nearly back to back Alpine and Pyrenean climbs to finish it off.  Come out to Velo City Cycling and enjoy beer specials and cheer on your favorite riders in the camaraderie of fellow cyclists as we watch the replay of the day’s stage (don’t give it away if you know the results).   – John Siepmann

July 19th

At 7pm on Thursday,  July 25th  the conquering of the Col de Madeleine, Col de la Croix de Fer and Alpe d’Huez?




Wheel Upgrade Clinic

On Monday June 18th at 6 PM, come in to VéloCity for a wheel upgrade clinic.

We will cover the benefits of improving your wheel set, differentiate different wheels,
explain and educate on the differences of handbuilt wheels versus machine built carbon versus alloy,
how to maintain your wheels, the benefits of getting tubeless wheels and MUCH MORE!
The best investment anyone could make in their bike is an improved wheelset!


Come by to hear our expert give the lowdown on upgrading your wheels,
and there will be giveaway surprises and raffles!

 •  BOYD T-shirts, BOYD Water Bottles and Stickers • 

 • PLUS if you buy a set of wheels you get a $50 Wheel Bag • 

Stick around after the clinic at the Handlebar!

 • One 50¢ tapper after class to all attending this clinic • 

CALL 262.695.7433 to RSVP – limited spots!


We are the only Boyd dealer in the state of Wisconsin. Boyd wheels are arguably not only the best wheels you can buy, but they are the best value with superior quality,
their price is 20 to 35% lower than the competition.

Read more about Boyd


Mitch’s Brew Nights

Saturday June 2nd


Mitch from WHQG 102.9 The Hog is back!

From 6 to 8 P.M. June 2nd Saturday come meet Mitch and try his special “Mitch’s Brew” Belgian Style Ale from Sprecher.

Mitch’s Brew – a Belgian Style Ale crafted by Sprecher Brewery is available NOW!

Personally taste-tested and developed by Mitch (with some help from the award-winning beer masters at Sprecher Brewery). Mitch’s Brew feature’s the unmistakable label with a dead-eyed skull – modeled after Mitch! June 2nd at VeloCity Cycling – for only $1.00!

Come check out the beautiful Sunset on Lake Pewaukee right across from VeloCity Cycling!

Sign up to Win! Give-a-ways that night along with entering to win an eBike later in the season!

$1 Pints!

& Enjoy watching the sunset right across the street on Pewaukee Lake!

Share with your friends!