A bike fit’s real impact


If you want to learn more about the Retül bike fit system, here are some resources from Retül themselves. These short videos give you a stronger idea of just what you’d be getting out this experience.

Click here to see more about the fitting process!

Click here to watch the Retül system in action!

What Kind of Bike Fitting Do We Offer?

The Retül Bike Fitting System

At VéloCity, we utilize the state-of-the-art Specialized “Retül” system for our bike fittings.

Three levels of fit

  1. Basic Four Point Fit (30 to 45 Minutes)
  2. Retül Match Advanced Bike Fit (Up to 2 Hours)
    • Assess, Adjust Handlebar and Stem (give stem and handlebar recommendations)
    • Adjust Saddle Fore and Aft, Angle (give saddle recommendation) 
    • Assess and Adjust Shoe/Cleat Angle
    • Part and Accessories Sold Separately
    • Retül Match Recommendations
  3. Retül Vantage Pro Fit (Up to 3 Hours)
    Includes Advanced Bike Fit plus:

    • Pre-Fit Physical Assessment
    • Advantage 3D Motion Capture and Collect
    • Data Capture and Storage
    • Parts and Accessories Sold Separately


Healing Hands Massage Therapy

Did you know VéloCity hosts a massage therapist on-site? Meet Michele Matheny, a massage therapist with 30+ years of experience and the proprietor of Heavenly Hands Massage.  She specializes in trigger point, joint mobilization, Swedish massage, and deep tissue massage.

  • Trigger Point Therapy
    • Trigger point massage therapy is specifically designed to alleviate the source of the pain through cycles of isolated pressure and release. In this type of massage for trigger point therapy, the recipient actively participates through deep breathing as well as identifying the exact location and intensity of the discomfort.
    • The results and benefits of trigger point massage are releasing constricted areas in the muscles thus alleviating pain. You can experience a significant decrease in pain after just one treatment. Receiving massage with trigger point therapy on a regular basis can help naturally manage pain and stress from chronic injuries.
  • Joint Mobilization 
    • Joint mobilization is an example of hands-on treatment and is a form of passive movement technique for musculoskeletal conditions.  This technique, which is considered manual therapy, is usually performed by certified physical therapists. This usually involves applying force that would mimic the glide that happens in between the bones.
    • The main aim of joint mobilization is to restore the normal joint play that might have been compromised by damage or injury.  Normal motion of the affected joint will be restored more quickly if it is addressed early in the treatment program. Also, mobilization is in cases when the range of motion is lacking.
  • Swedish Massage Therapy
    • The most common type of massage is Swedish massage therapy. It involves soft, long, kneading strokes, as well as light, rhythmic, tapping strokes, on topmost layers of muscles. This is also combined with movement of the joints. By relieving muscle tension, Swedish therapy can be both relaxing and energizing. And it may even help after an injury.
  • Deep Tissue Massage
    • Deep tissue massage is best for giving attention to certain painful, stiff “trouble spots” in your body. The massage therapist uses slow, deliberate strokes that focus pressure on layers of muscles, tendons, or other tissues deep under your skin. Though less rhythmic than other types of massage, deep tissue massage may be therapeutic — relieving chronic patterns of tension and helping with muscle injuries, such as back sprain.
  • Essential oils
    • Essential oils have been used for thousands of years in various cultures for medicinal and health purposes. Because of their antidepressant, stimulating, detoxifying, antibacterial, antiviral and calming properties, they are recently gaining popularity as a natural, safe and cost-effective therapy for a number of health concerns.

Call  (262)796-9019 to book your appointment today!

VéloCity Welcomes Laura Swan to our Training Team



Meet Laura Swan, Reigning America’s Fit Mrs., Certified PiYo Instructor, Certified Insanity Instructor,  Health and Fitness Coach, Lifelong fitness fanatic. She will be offering the following classes, hosted in the VéloCity gym:

    LIIFT combines focused weightlifting exercises with high-intensity interval training and core work to provide maximum body sculpting results in a compact workout.  Get great results in a short timeframe!

    • 9-9:45am Tues. & Thurs.
  • PIYO
    PiYo combines the muscle-sculpting, core-firming benefits of Pilates with the strength and flexibility benefits of yoga. It’s a true fat-burning, low-impact program, and that will help you get incredibly defined.

    • 4:15-5pm Mon. & Wed.
    • 9-9:45am Sat.

Sign up for classes today!

Specialized “Speed Into Spring” Sale – Now Extended till April 7th!

Great news!  Due to the overwhelmingly positive response, Specialized and VéloCity have extended the “Speed Into Spring” sale till April 7th.

Speed has its price.  Fortunately, it’s super affordable!

Check out the deals at VeloCity Cycling today:

Don’t miss the Specialized Speed into Spring event with up to 40% off our fastest and most popular road, trail and e-bikes.

Pewaukee Fat Bike Festival and Demo Days

Pewaukee Fat Bike Festival and Demo Days

Saturday, February 16th, 10am-3pm

1549670463 winter pewaukee

Come out Saturday, February 16th for the 1st annual VéloCity Winter carnival and Fat bike Demo Days.  Located on Frozen Pewaukee Lake!  Sponsored by VéloCity Cycling and Specialized Bicycles.  Hot Chocolate & Coffee (from Brewers Two), Fire Pits, Food, Music, rides, races, demos – Fun on the Lake!  Enjoy a beer afterward at the HandleBar!  

  • Fat Bike Demo Rides – 10 am – 3 pm
  • Family Fat Bike Group Ride – 1 pm (around the island and back)
  • High Adventure Fat Bike Group Ride – 2 pm

Test The Best | Specialized.com

The world’s most decorated and discerning riders choose Specialized. Find out why. … and sense of accomplishment that your first bike gave you? Well, these days, kids can share that excitement at an even earlier age with our collection of kids’ bikes and equipment. … quite literally, Test the Best. It doesn’t cost you a thing,

We know what it’s like buying a new bike. After visiting stores, asking friends, combing the Internet, and reading every review in existence, you still might not be sure how your potential new bike will ride. That’s why we encourage you to Test the Best. We keep demo fleets available year-round, so you can find out firsthand how our bikes ride and quiz our expertly trained staff with any questions you have about sizing, build options, or whatever else is on your mind.



Bike availability is on a “first come, first served” basis. Here’s a selection of what you may find: Fat Bike Demo types


Please have a photo ID and credit card with you to check-in. Test The Best trucks are stocked with the latest shoes and helmets, so you can try ours or bring your own.


Anyone can test a bike. Children under the age of 18 will require a legal parent or guardian to be present and accompany the minor during the ride.


Please arrive 30 minutes early for group ride events so we can get you set-up on your bike and be ready to ride by the start time. For demo events, you can check-out a bike anytime from when the event starts up to 30 minutes before it ends.

Let Gore Enhance your Winter Riding

Bicycling Magazine’s Best Gear of the Year issue just dropped and look what made it in – the GORE® C7 “SHAKEDRY” jacket!

“A lightweight rain jacket that packs smaller than a 99-cent burrito.”

“We all know how well Gore-Tex keeps the wet out. But making the magic material durable enough to work for cycling gear used to require a protective outer shell that made it bulkier and could reduce breathability, leaving you soggy from all the sweat. This jacket solves that with a new Gore-Tex fabric called Shakedry, which is strong enough to stand alone without getting shredded. That makes the C7 Shakedry lighter, better fitting, and more breathable than any other waterproof jacket we tried. You can roll it up to fit in a jersey pocket without it looking like you have a foot-long hoagie stuffed in there. And you can wear it on warmer days without turning into a sweaty mess. It finally does what Gore-Tex has always promised us—delivers a dry, comfortable ride in awful weather.”

Available in “stretch” and “non-stretch” versions.
MSRPs: $370 and $299

In stock now Men’s and Women’s GORE® C3 GORE® WINDSTOPPER® PHANTOM Zip-Off Jacket. This highly versatile jacket is great for Cross Country Skiing, Cycling, and Hiking. Very breathable, water resistant and windproof. On those warmer days zip-off sleeves to turn into a functional vest.”  Men’s and Women’s versions in stock now!  This is Gore’s number one selling jacket”, made of GORE-TEX  Windstopper membrane which has nine billion pores per square inch. This membrane is very water resistant and breathable.
MSRP: 199.99


  • Detachable raglan sleeves
  • Reflective tape
  • Fabric with versatile, medium thermal protection
  • GORE® WINDSTOPPER® Product: totally windproof, extremely breathable and water repellent
  • Napoleon pocket with cable outlet
  • Reflective print
  • 3-compartment back pockets
  • Attached GORE® WINDSTOPPER® pocket on back for splash protection
  • Stretch inserts for optimum freedom of movement
  • Additional short sleeves

GORE® C5 GORE-TEX Thermo Gloves in stock now.

Engineered to be a versatile glove that can protect your hands in the worst weather. These insulated GORE-TEX gloves are essential for Winter Fat Tire biking. Also excellent for early Spring Road training.
MSRP $79.99


  • 203 W. Wisconsin Ave
  • Pewaukee, WI 53072
  • Phone (262) 695-RIDE(7433)

Store Hours

Monday – Friday: 10am – 7pm
Saturday: 10am – 5pm
Sunday: Noon – 4pm

Contact Us


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