New Fall Gear

It’s that time of year and fall is upon us again!

Prepare for the most scenic riding season of the year in fashion at VéloCity.

New Fall/Winter arrivals from Gore Bike Wear, Specialized, Pearl Izumi including gloves, arm and leg warmers, tights, jackets, Merino Wool Socks, Skull caps, Shoe and Toe Covers, long sleeve jerseys, Convertible jackets, and much more!

As daylight hours decrease we have a full selection of lights from:

Planet Bike, Cygolite, Niterider & Specialized.

80 % of accidents happen during the day – Powerful Lightning-Like flashes highlights your presence in broad daylight.


Specialized CruX Sport

2018 Specialized CruX Sport in Gloss Red Tint/Metallic White Silver/Flo Red – 56cm

On Sale at VéloCity today!

‘Cross is notorious for being hard on equipment. Mud, rain, snow, crashes—they all take their toll. That’s why with the CruX Sport, we took our FACT 11r carbon frameset and spec’d it with Shimano’s reliable, yet affordable, 105 groupset. This way, when parts do wear out, you won’t have to take out a loan to pay for them.

We have a this bike in the color above at the store on sale – MSRP: $2800.00  Sale: $2519.00

Come check it out today!

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Stumpjumper EVO

Introducing 2019 Stumpjumper EVO!

“The most versatile trail bike we’ve ever made”

Heavier steering

Exceptional front-end traction

With its M5 alloy frame, 29 Trail EVO geometry, and 140mm of travel, the Stumpjumper EVO Alloy has been purpose-built to shred the most gravity-defying trails.

FOX 36 Rhythm fork handles suspension duties up front, with stiff stanchions and plenty of adjustability.

SRAM Code R brakes, with their four-piston calipers, bring some of the best stopping power out there


Come into Vélocity to check it out today!

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Turbo Como



Sure, going fast is fun, but being comfortable and looking stylish are equally important attributes. If only all of this were possible on a bike, let alone one bike. Lucky for you, the Turbo Como is the first of its kind—a fully integrated e-bike that has the style and range to get you where you need to go quickly, comfortably, and with class.


It’s You, Only Faster

The Turbo Como has one goal and one goal only—to inspire you to get out, get moving, and to have some fun along the way. It achieves this with its powerful Specialized e-bike technology that makes your ride faster and more efficient, so no matter where you’re headed, you’re guaranteed to have a wide smile on your face.


With a totally redesigned and integrated motor, the Turbo Como surges far ahead of the competition. First off, the proprietary Rx Street Tune takes the power of a belt-driven motor that’s smooth, silent, and free of annoying vibrations, and makes it optimized for riding in an urban environment—so the harder you push on the pedals, the more power the motor puts out. This means that when you start from a standstill, even on the steepest of pitches, you’ll take off safe and easy.



  • 203 W. Wisconsin Ave
  • Pewaukee, WI 53072
  • Phone (262) 695-RIDE(7433)

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