As a family of cyclists with an eye for quality, we are proud to offer the top brands and products for our customers and the community. Browse online or stop by to find the right products
that fit with you and all of your goals.

Take a look at some of our top selling brands!


We specialize in the science of perfection, and every bike we make embodies it. No matter your motivation or discipline, you’ll benefit from our attention to detail and innovative spirit. So whether you’re getting dirty on cyclocross bikes, carving it up on single track, leaving it all on the road, or testing your limits in a triathlon, you can rest assured that the bike underneath you is simply the best.

Gore Wear 

Gore creates highly functional products from world-leading fabric technologies to deliver simplicity at the point of extreme need. Working at the intersection of the human body and technology, our designers create products that master the elements by optimizing comfort, breathability, lightweight, weather protection, insulation and versatility.

Pearl Izumi

At Pearl Izumi we don’t exist to make cycling shoes and apparel. We exist to unlock the power we see in riding. This is our core purpose. Ride more, do more.


Thule helps you transport anything you care for safely, easily, and in style so you are free to live your active life. Whatever your passion, whatever your pursuit. Wherever you’re going, whatever you’re bringing. With Thule, you’re free to live your active life to the fullest.

Reid Cycles 

How do you ride Road? Whether you’re looking for an all-rounder or a bike that is more specifically designed for performance, Reid has you covered. Is it flat-out speed or a more comfortable ride over distance that gets you moving?


  • 203 W. Wisconsin Ave
  • Pewaukee, WI 53072
  • Phone (262) 695-RIDE(7433)

Store Hours

Monday – Friday: 10am – 7pm
Saturday: 10am – 5pm
Sunday: Noon – 4pm

Contact Us


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