Let Gore Enhance your Winter Riding

Bicycling Magazine’s Best Gear of the Year issue just dropped and look what made it in – the GORE® C7 “SHAKEDRY” jacket!

“A lightweight rain jacket that packs smaller than a 99-cent burrito.”

“We all know how well Gore-Tex keeps the wet out. But making the magic material durable enough to work for cycling gear used to require a protective outer shell that made it bulkier and could reduce breathability, leaving you soggy from all the sweat. This jacket solves that with a new Gore-Tex fabric called Shakedry, which is strong enough to stand alone without getting shredded. That makes the C7 Shakedry lighter, better fitting, and more breathable than any other waterproof jacket we tried. You can roll it up to fit in a jersey pocket without it looking like you have a foot-long hoagie stuffed in there. And you can wear it on warmer days without turning into a sweaty mess. It finally does what Gore-Tex has always promised us—delivers a dry, comfortable ride in awful weather.”

Available in “stretch” and “non-stretch” versions.
MSRPs: $370 and $299

In stock now Men’s and Women’s GORE® C3 GORE® WINDSTOPPER® PHANTOM Zip-Off Jacket. This highly versatile jacket is great for Cross Country Skiing, Cycling, and Hiking. Very breathable, water resistant and windproof. On those warmer days zip-off sleeves to turn into a functional vest.”  Men’s and Women’s versions in stock now!  This is Gore’s number one selling jacket”, made of GORE-TEX  Windstopper membrane which has nine billion pores per square inch. This membrane is very water resistant and breathable.
MSRP: 199.99


  • Detachable raglan sleeves
  • Reflective tape
  • Fabric with versatile, medium thermal protection
  • GORE® WINDSTOPPER® Product: totally windproof, extremely breathable and water repellent
  • Napoleon pocket with cable outlet
  • Reflective print
  • 3-compartment back pockets
  • Attached GORE® WINDSTOPPER® pocket on back for splash protection
  • Stretch inserts for optimum freedom of movement
  • Additional short sleeves

GORE® C5 GORE-TEX Thermo Gloves in stock now.

Engineered to be a versatile glove that can protect your hands in the worst weather. These insulated GORE-TEX gloves are essential for Winter Fat Tire biking. Also excellent for early Spring Road training.
MSRP $79.99


  • 203 W. Wisconsin Ave
  • Pewaukee, WI 53072
  • Phone (262) 695-RIDE(7433)

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Saturday: 10am – 5pm
Sunday: Noon – 4pm

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